Shoppers and visitors of Paradigm Mall will get a rare opportunity to immerse themselves in a world of quirky, charming and fun-filled characters during Chinese New Year as Pocotee & Friends will be leading the mall’s festivities this year.
Pocotee & Friends is a series of cheerful yet mischievous cartoon characters created by renowned Malaysian artist, Pocotee Loh. These characters have become beloved icons in the comic and digital world, with an ever-growing fan base not only in Malaysia but throughout Asia as well.
The collaboration between Paradigm Mall and Pocotee & Friends is the first and largest of its kind for a shopping mall in terms of size and scale. Pocotee Loh, Tan Boon Leong, Centre Manager of Paradigm Mall PJ and Vincent Chong, General Manager of WCT Malls Management Sdn Bhd, spearheaded the launch of Paradigm Mall’s Chinese New Year 2017 Celebrations titled “HapiChick. Happy Together” today. The event also saw the introduction of a new character, HapiChick, which was specially created by
The event also saw the introduction of a new character, HapiChick, which was specially created by Loh in conjunction with the upcoming Year of the Rooster.
During the launching ceremony, Vincent Chong said, “Paradigm Mall PJ is constantly in search of innovative ways to delight and excite our shoppers. For this Chinese New Year, we are really happy to have found a distinctive and wonderful way to spread the Chinese New Year joy through Pocotee & Friends.”
“We are also delighted to be collaborating with Malaysia’s homegrown artist, Pocotee Loh. This partnership has provided the mall with the opportunity to support and encourage the growth of Malaysian artists,” Chong added.
Paradigm Mall PJ’s Chinese New Year 2017 Celebrations starts from now until 5 February 2017. The mall’s Upper Atrium will be the center of attraction with a hard-to-miss 1.2-meter tall sculpture of Pocotee, who will be featured along with her friends, Dino Dino, Jiu, Please J and HapiChick. This location is also where visitors and fans will be able to meet Pocotee mascot on selected dates.
Shoppers and fans of these characters will also be able to get their own caricature drawn by Pocotee Loh herself on certain dates (limited slots are available).
Furthermore, children can also look forward to make their mealtime more fun with the ‘color-your- own’ Pocotee Placemat by participating in the workshop on selected weekends.
Sharing the joy with others
In the spirit of sharing and caring, Pocotee & Friends will also be initiating a charity sale in collaboration with World Vision Malaysia. The HapiChick plush toy designed by Pocotee will be available for sale with limited stocks available daily at the Pocotee & Friends booth located at Upper Atrium during the festive season. For every HapiChick plush toy sold, RM 5 will be contributed to World Vision Malaysia to help those in need. For more information, please visit: www.facebook.com/Pocotee. Pocotee & Friends Chinese New Year stickers are also available for download on WeChat.
Echoing this goodwill gesture, the launch ceremony of Paradigm Mall’s Chinese New Year 2017 Celebrations also saw a total of 20 elderly residents from Rumah Charis treated to a day of fun at the mall. In addition to getting a VIP treatment from Pocotee & Friends, the elderly participants were also entertained by a traditional face-changing performance followed by lion dance performance.
“Pocotee & Friends appeal to everyone, from the young to the young at heart. We took this opportunity to do our part in the community by sharing the fun and festivities of this celebration with everyone,” Chong concluded.
Shoppers get more at Paradigm Mall
Paradigm Mall PJ has also prepared a myriad of exciting activities and promotions during the Chinese New Year festivities. Shoppers can take part in the Chinese New Year Golden Egg Hunt to win attractive prizes worth a total of RM 6,000 from Tomei by spending a minimum of RM 88 in a maximum of two receipts. (Not valid for purchases made at Tesco, prepaid reloads, bill payments and currency exchange). Entry forms are available at the Concierge Counter located at Level CC. To participate, shoppers are required to submit their receipt(s) along with their entries. They may double up their chances of winning by purchasing at Tomei as those with receipts from the outlet are eligible for double entries.
Shoppers are also in for more rewards as those who spend a minimum of RM 188 (RM118 for United Overseas Bank [UOB] card members) in a maximum of two (2) receipts (terms & conditions apply) at Paradigm Mall PJ will be entitled to redeem a pack of the limited edition HapiChick Ang Pow Packets during the festive season. *Hurry whilst stock last
Here’s more! In partnership with UOB, ladies who shop using UOB’s Lady’s card on Fridays are entitled to receive 10 X UNIRinggit Points per Ringgit spent on all purchases at any outlet in Paradigm Mall PJ from 1 January to 30 September 2017. To learn more, please head over to http://www.uob.com.my/personal/cards/credit/ladys/whats-hot.html?selected=fashion .
Shoppers of Paradigm Mall PJ can now fly for free as well! All year round, shoppers can collect AirAsia BIG points when they shop at Paradigm Mall PJ to redeem AirAsia flights and more. With 2X Points per Ringgit on a weekday and 1X Point per Ringgit on a weekend, shoppers can now fast track their way to their dream holiday destination!
For more information, please visit www.paradigmmall.com.my. You may also visit Paradigm Mall PJ’s Concierge Counter at Level CC to learn more.
Read also: Paradigm Mall Celebrates the Arrival of Christmas Along with Mickey and Minnie
