Watsons kicked off its 2018 Ramadan and Aidilfitri#MisiIkhlasAidilfitri campaign by calling upon Malaysians to propagate a do-good culture by sharing acts of kindness to spread positivity and shine a light on the kind and sincere acts. At the same time, the campaign will drive contributions from Watsons Malaysia to the Pusat Jagaan Dan Pendidikan Warga Emas Darul Insyirah home with every use of the hashtags #MisiIkhlasAidilfitri and #WatsonsMalaysia.
The #MisiIkhlasAidilfitri campaign, which runs from 15 May to 2 July 2018, calls upon Malaysians to share acts of kindness that they encounter or hear about, on Facebook or Instagram, using the hashtags #MisiIkhlasAidilfitri and #WatsonsMalaysia. With each use of the hashtags, Watsons Malaysia will donate 200 points (equivalent to RM1) to Pusat Jagaan Dan Pendidikan Warga Emas Darul Insyirah, which will enable the organisation to purchase products from Watsons, from toiletries to medicines and vitamins, for the needs of the old folks residing in the home.
#MisiIkhlasAidilfitri is a first of its kind effort by Watsons Malaysia that brings together Malaysians to participate in the spirit of this holy month. For further information on the campaign, visit watsons.com.my.
