Gnoce Jewelry Debuts First-Ever Physical Store at TRX Mall, Kuala Lumpur

Che Puan Juliana Evans, Actress & Entrepreneur (3rd from left), officiated the grand opening with Gnoce team, marking a new chapter for the brand.

Gnoce Jewelry (pronounced gee-nosh), the global charm jewelry brand, has officially opened its first-ever physical store worldwide at TRX Mall, Kuala Lumpur, on 21 February 2025. Previously an online-exclusive brand, this milestone marks Gnoce’s exciting transition into the retail space, bringing a tactile and immersive experience to jewelry lovers.

Che Puan Juliana Evans showcased her personalised charm bracelet from Gnoce Jewelry.

The grand opening was graced by Che Puan Juliana Evans, actress, entrepreneur, and mother, whose presence added an elegant touch to the celebration. Guests and media were invited to explore Gnoce’s enchanting world of charms, engage in personalized jewelry-making, and discover the brand’s most beloved collections firsthand.

A Story in Every Charm

Since its founding in 2015, Gnoce has revolutionized charm jewelry with over 2,000 exquisitely crafted designs—from engravable pendants and photo charms to bespoke name necklaces. Each piece is made from pure silver plated in 18K gold, adorned with ethically sourced opals, sparkling crystals, and premium cubic zirconia. The brand also pushes creative boundaries with luminous, quicksand, and color-changing stones, ensuring every charm holds a unique brilliance.

Expanding beyond charms, Gnoce offers rings, necklaces, and earrings, perfect for those who love to mix and match styles. For men, sleek black leather bracelets and bold rings provide a modern yet sentimental touch—making Gnoce a go-to brand for meaningful gifts.

Global Brand, Local Experience

Gnoce’s presence spans 169 countries with over 28 localized websites and a community of millions of devoted jewelry lovers. Now, Malaysia joins this global movement, offering a physical space where customers can engage with Gnoce’s craftsmanship and storytelling designs in person.

With a commitment to innovation, Gnoce launches 100 new styles every month, designing and producing over 2.5 million pieces annually. The brand’s dedication to creativity has earned it the prestigious Certificate of National High-tech Enterprise Recognition.

At the TRX store launch, guests enjoyed an exclusive preview of Gnoce’s most sought-after collections, inspired by literary classics like Alice’s Adventures in Wonderland, The Wizard of Oz, Cinderella, and the beloved Snoopy series.

With its first-ever brick-and-mortar store, Gnoce is set to redefine personalized jewelry shopping in Malaysia, making every charm a story worth wearing.

For more details and to explore the latest collections, visit www.gnoce.com.my.

Read also: The Ultimate 2025 Valentine’s Day Gift Guide: Timeless Jewellery Pieces She’ll Love