Global sportswear and apparel powerhouse, Under Armour S.E.A has teamed up once gain with ONE Championship™ (ONE), the largest sports media property in Asian history. The partnership was announced mere days before the return of ONE Championship to Kuala Lumpur last week.
The energising new development was made official at a ceremony at Under Armour’s Brand House in Mid Valley Megamall last Tuesday, and each fighter was presented with a personalised gift by Triple Private Limited, the exclusive distributor of Under Armour in Southeast Asia.
“As Triple, we stand for everything the championship stands for – fighting spirit, endurance, respect and a do-or-die attitude – so teaming up with ONE Championship was a rather simple decision to make,” said Adrian Chai, Chief Marketing Officer of Triple Private Limited.
Later that afternoon, selected media were also given a special MMA beginner’s workout session led by Rich Franklin at Monarchy MMA Bangsar.
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