The 15th edition of the largest beauty show in Malaysia, beautyexpo, achieved a 6% increase in visitor numbers compared to the previous year. beautyexpo was held from October 10-19, 2015 at KL Convention centre attracting close to 25,000 visitors and occupying 10,000sqm of exhibition space.
Highlights of beautyexpo
The four day show offered a wide variety of events, demonstrations, seminars as well as the APHCA Hair and Make competition with the Top Academy Award won by Snips Academy College of Creative Arts who walked away with the top cash prize of RM5,000.
Celebrity hair stylists Michael Poh and Alex Lim once again delighted the crowds with their spectacular performances and catwalk choreography and showcased the latest hair trends. Sense and Style Beauty Academy also presented their makeup & nail competition entitled: Alive with Colours. Graduates of the academy took part to unveil their latest creations and showcase their work at beautyexpo.
To commemorate the 15th anniversary of beautyexpo, Beauty with a Soul was launched. The charitable initiative was supported by award winning stylists who offered visitors a free trim in exchange for a donation. Over RM3,000 was raised in a few hours and all proceeds went to the Budimas Charitable Foundation, a non-governmental organisation, providing the well-being of orphans and underprivileged children in Malaysia.
Beautyexpo Met Exhibitors’ Expectation
Despite a challenging economy business was still the main focus at beautyexpo. Exhibitors reported excellent results and high satisfaction. Their expectation of meeting new prospective customers was widely met thanks to the business matchmaking service and strong networking opportunities.
The 16th edition of beautyexpo will be held from 14-17 October 2016 at the KL Convention Centre, Kuala Lumpur.
