Coca-Cola x NewJeans: Upcycle Your Old Jeans at Malaysia’s “So Fresh, So Clean” Pop-Up!

Ever wished laundry day could be fun, stylish, and unforgettable? Well, it’s time to make those dreams a reality! This March, Coca-Cola and K-Pop phenomenon NewJeans are bringing their world-first “So Fresh, So Clean” pop-up to Malaysia—combining fashion, upcycling, and refreshing Coca-Cola vibes in a laundromat takeover like no other.

Where? Metropolitan Dobi Express, Sri Rampai, Kuala Lumpur
When? 12–15 March 2025

From transforming old jeans to exclusive fan moments, this limited-time event promises to deliver style, sustainability, and plenty of K-Pop magic. Ready to refresh your wardrobe and unlock some core memories? Here’s everything you need to know!

What’s Happening at the Coca-Cola x NewJeans Pop-Up?

Step into a K-Pop-inspired laundromat straight out of the Coca-Cola x NewJeans visual collaboration and turn a basic chore into a fashion-forward experience. Here’s why you can’t miss it:

1. Upcycle Your Old Jeans

Bring your old denim and customise it with five exclusive NewJeans-inspired patches—available only at this event! These patches bring playful Y2K vibes, perfect for Gen Z trendsetters who want to make a statement.

2. Strike a Pose

Hit up the exclusive fan-dedicated photo booth to capture your fresh new look. Whether you’re flexing your upcycled jeans or just soaking in the K-Pop-inspired laundromat aesthetic, you’ll leave with Instagram-worthy snaps!

3. Limited-Edition Collectibles

Get your hands on rare NewJeans patches that you won’t find anywhere else in the world. With only five designs in circulation, you’ll want to collect (or trade) them all!

How to Score Your Exclusive NewJeans Patch

It’s simple to grab your limited-edition patch—just follow these easy steps:

  • Register Online: Secure your spot by registering online.
  • Out with the Old: Bring a pair of old jeans to upcycle.
  • Show Confirmation: Present your registration confirmation upon arrival.
  • Bottle Cap Swap: Bring six Coca-Cola bottle caps or purchase six Coca-Cola bottles at the event.

Bonus! Each fan can redeem up to three patches—and yes, you can trade designs with other fans to complete your collection!

Whether you’re a die-hard NewJeans fan, a Coca-Cola lover, or simply someone who loves fashion with a purpose, this pop-up promises a memorable, interactive experience.

Coca-Cola x NewJeans Pop-Up
12 – 15 March 2025, 5PM-12PM
Metropolitan Dobi Express,
35, Jalan Rapai Niaga 5, Rampai Business Park, Kuala Lumpur

Secure your spot today!
Learn more and register here: Coca-Cola x NewJeans Pop-Up
T&Cs apply: Read here.

Read also: NewJeans Returns to 1 Utama with a Double Dose of Fun: “Supernatural” & “How Sweet” Pop-Up!