3M Malaysia in collaboration with 11street, once again kicked off its second edition of Malaysia’s Drinking Water Week campaign at 1Utama Shopping Mall yesterday to raise awareness and advocacy for cleaner, clearer and better-tasting water, and to inculcate good
drinking water habits amongst Malaysians.
The five-day activation campaign will feature 3M’s first-ever 3D Water Droplet Monument, a six-foot tall ‘droplet’ to capture shoppers’ attention which serves as a reminder to drink more water during this stretch of unpredictable weather.
Cups of water labelled with insightful water facts will be handed out to by-passers in order to incite conversations about the benefits of drinking water. After finishing each cup of water, shoppers will then place the empty cup onto the monument. The completed monument aims to symbolise healthier Malaysians through better drinking water habits.
New Product Launch: 3M Filtered Water Dispenser HCD-2
In conjunction with the Drinking Water Week campaign, 3M Malaysia also introduced its latest 3M Filtered Water Dispenser HCD-2, which features a two-step dual technology to filter physical impurities. Furthermore, 3M will also be introducing a range of water filters that will be available on 11street.
With the promotional price of RM3,999 (recommended retail price at RM4299), new purchases of 3M Filtered Water Dispenser HCD-2 will entitle buyers to a free installation, one free cartridge, one time free home visit and one-year warranty on parts.
Attractive Contests for 3M Customers
- Stack It and Instag It! Instagram photo contest
During the campaign period, patrons of 1Utama will be entitled a chance to win exciting 3M prizes through their Stack It and Instag It! Instagram photo contest. Participating shoppers will have to stack their cups on the 3D Water Droplet Monument, take a photo of the monument from a creative perspective and upload it on Instagram with the hashtag #LifeWith3M and #StackItWith3M and tag 11street’s Instagram, @11streetMY.
- Kids Coloring Contest
There will also be a kids coloring contest on Saturday May 28, open to kids ages 4-12. Participants will be divided into 2 categories, category A for kids 4-8 and category B for kids 9-12, with a total of RM 6,000 worth of prizes to be won.
