Last Friday, lifestyle retailer MINISO introduced a brand-new store format through the launch of its first flagship store in Malaysia at Setia City Mall, one of the largest shopping complexes in Shah Alam, Selangor. Spanning a retail space of 684.6m2, the new store concept, referred to as MINISO 3.0, features a brand new design and layout, offering a fun and joyful family-friendly shopping experience.
What makes this MINISO flagship store different than other MINISO stores is its brand-new toy section which carries not only popular licensed products from world-renowned intellectual property owners, but also MINISO’s original MINI Family collection. The toy section, occupying 20% of the retail space, incorporates trendy and modern design in the decor and display, featuring a unique plushie wall, blind box wall, and a play area for building bricks.
In addition to the new toy section, there’s also a fragrance feature wall in the flagship store showcasing a variety of MINISO’s scented products, including perfumes and home fragrances.
The price range of most of the products available in the MINISO flagship store between RM10 to RM20. The store is located at LG-MM02, Setia City Mall, Persiaran Setia Dagang, Seksyen U13, 40170 Shah Alam, Selangor, operating hour 10am-10pm.
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