In a refreshing twist to women’s period care, SOFY, Japan’s leading sanitary brand, introduced the SOFY 360 Panty Cool—the first cooling panty in Malaysia designed to transform the menstrual experience. This innovation, presented at an event held at The Alchemy, Starhill, aims to provide unparalleled comfort, featuring a real minty cool sensation that helps women feel fresher all day and night.
The launch was celebrated by Uni-Charm Corporation’s Group Managing Director, Toru Fujita, who emphasized SOFY’s mission to support women’s comfort and confidence, even on their most challenging days. Ms. Amanda Wong, Senior Brand Manager of SOFY Malaysia & Singapore, shared insights behind this game-changing product, noting that nearly 45% of women still face discomfort even with standard leak-protection options. SOFY 360 Panty Cool promises a breath of fresh air, offering leak protection, a stretchy soft waistband, and up to 12 hours of absorbency for all-day comfort and overnight peace of mind.
To bring this breakthrough to the public, SOFY launched the #CoolParty Pop-Up Roadshow at Lot 10 Premier Terrace in Kuala Lumpur. Running from October 31st to November 10th, 2024, the pop-up allowed visitors to experience the SOFY 360 Panty Cool, interact with fun displays, snap Instagram-worthy photos, and enjoy free samples. In addition to special promotions, visitors was also able to make a positive impact through SOFY’s charitable initiative: for every sanitary pad pack donated, SOFY will donate an extra pack to women in need.
Discover the new SOFY 360 Panty Cool now at Watsons stores or online. For updates, visit SOFY’s official pages on Facebook, Instagram, and TikTok.
Read also: 6 Unexpected Ways to Pamper Yourself During Your Menstrual Cycle
