Tokyo Street, the award-winning cultural precinct in Pavilion Kuala Lumpur, is set to celebrate its 12th anniversary with an electrifying ‘Harajuku Kawaii’ themed campaign. Coinciding with Pavilion KL’s 15th anniversary, this double celebration promises an exciting immersion into kawaii culture, Japanese dining, anime, cosplay, and shopping.
The anniversary campaign features captivating decorations, Instagrammable pop-ups, and engaging activities. Notably, Pavilion KL is collaborating with AniManGaki, one of Malaysia’s largest animation, comics, and games conventions, for the second year. International cosplay sensation KNITE will also grace the event.
To mark Tokyo Street’s anniversary, shoppers can use Pavilion KL’s ‘Harajuku Kawaii’ Instagram filter and share their moments using the hashtag #HarajukuKawaii to win a special prize. Pavilion Privileges members can access exclusive rewards and workshops. Maybank cardholders have the opportunity for exclusive redemption offers.
Additionally, shoppers can experience the captivating world of Japanese popular culture, invigorating performances, and even rent kimonos for photo ops at the Nakamise area or beside the iconic asakusa lanterns. After all the excitement, guests can dine at any of the precinct’s renowned Japanese restaurants.
For more information, shoppers are encouraged to visit www.pavilion-kl.com or Pavilion Kuala Lumpur’s official social media accounts. Shoppers can also hashtag #TokyoStreetTurns12 #HarajukuKawaii and #PavilionKL when sharing their moments.
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