The leading freestanding home appliance brand in Europe, BEKO has officially landed in Malaysia with a range of innovative home and kitchen appliances that are equipped with smart and flexible technology to deliver smart living experiences for local families.
According to BEKO, it is the fastest growing home appliance brand in Europe for the last 7 years, and is also the choice for over 440 million customers in more than 130 countries.
The arrival of Beko in Malaysia has introduced a European flare in home appliance products, including washing machines, tumble dryers, dishwashers, hobs and hoods, ovens, microwaves and air conditioners, that are known for its sleek design, high-quality performance, and innovative technologies.
During the launch of BEKO in Malaysia held yesterday in the Glasshouse @Seputeh, the brand has unveiled the NeoFrost™ technology of Beko refrigerators. NeoFrost™ is a Twin Digital Cooling System that creates an ideal condition to preserve food in the refrigerator by blowing air at high humidity and at perfect rate and temperature level to prevent drying out of vegetables and fruits. By providing a balanced air circulation between the shelves, the system also eliminates odour mixing through the use of separate cooling circuits in the fridge and freezer compartments.
Besides the NeoFrost™ technology, Beko’s refrigerators are also equipped with some outstanding features as follows:
- ProSmart™ Inverter Compressor – a smart cooling system that adjusts rapidly to temperature fluctuation, providing faster cooling with less energy and enabling operation at low noise level.
- EverFresh+® – built into the crisper compartment to maintain the freshness of fruits and vegetables up to 30 days of storage time. This technology has received the SGS Laboratory testing approval for minimal surface dew condensation and minimal weight loss of vegetables.
- Active Fresh Blue Light™ – an intelligent technology that prolongs the process of photosynthesis of fresh fruits and vegetables to maintain their natural flavours and nutritional elements.
- MultiZone compartments – this feature provides the flexibility to adjust the temperature of compartments within the refrigerator between the ranges of -240C to 100C.
Beko is distributed via over 400 channels, including mass merchandisers, kitchen specialists and other independent channels in Malaysia. For more information, visit beko-my.com or Beko Facebook at facebook.com/BekoMalaysia.
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