TOP, Malaysia’s leading detergent brand, introduces Magical Infusion, a revolutionary powder detergent designed to transform your laundry routine into a magical journey. Launched with a grandeur on 26 January 2024, TOP Magical Infusion aims to infuse a sense of wonder and delight into your laundry experience.
In collaboration with Lion Corporation Japan, TOP invests in cutting-edge technology to enhance your mood and refresh your senses. Consumer research in 2023 revealed that the uplifting scent of Magical Infusion left users feeling happy, refreshed, and satisfied.
Magical Infusion introduces two unique technologies from Lion Corporation Japan:
- Mood Science Tech: A delicate yet rich premium floral fragrance that evokes feelings of happiness and confidence.
- Bloom Sense Tech: As the fabric is rubbed, a burst of fragrance is released, ensuring a long-lasting effect that keeps you smelling fresh and confident throughout the day.
TOP, known for its Advanced Micro-Clean Tech, ensures more than just fragrant clothes. This multi-tech Japanese formulation effectively removes 99.9% of harmful viruses and bacteria*, offering protection and cleanliness in every wash. The technology includes:
- Anti-Microbial Tech: Removes viruses and bacteria, providing optimum protection.
- Anti-Sebum Tech: Pulls out sweat, body oil, and dirt.
- Anti-Malodour Tech: Eliminates odour-causing bacteria for a fresh feel.
- Anti-Mite Dust Tech: Removes allergy-causing mite dust without the need for hot water.
TOP Magical Infusion powder detergent is available in three sizes: 750g, 2.1kg, and 3.6kg. Elevate your laundry routine today – find Magical Infusion at major hypermarkets, supermarkets, and mini markets nationwide.
For more information on TOP’s latest products and promotions, check out Southern Lion’s socials:
*Tested in Japan lab.
Read also: Efficient Spring Cleaning with 3M Scotch-Brite for a Sparkling Lunar New Year Shine!
