For more than 50 years, Mary Kay Inc. has been committed to enriching the lives of women and children around the world. With the efforts of Mary Kay Independent Beauty Consultants, Mary Kay’s global cause-marketing initiative, Pink Changing Lives: Beauty That Counts®, has raised RM 30,000 through the sale of Beauty That Counts® Giving Heart Cheek Powder. The sales are channeled to HOPE Worldwide Malaysia to help improve the lives of women and children in need.
Beauty That Counts® turns the simple act of buying beauty products into a genuine act of kindness. A lip gloss can help remind a cancer patient how beautiful she is. A fragrance gift can help shelter and support a victim of domestic violence. A cheek color can help an underprivileged child get life-saving surgery.
In Malaysia, Mary Kay has partnered with HOPE Malaysia since its establishment in effort of enriching the lives of underprivileged children and women. Over the years, Mary Kay participated in educational activities such as Reading Program with the children from HOPE. Through this programme, Mary Kay aims to support children’s education by raising literacy rates through education. Mary Kay also reached out to help the single mothers from HOPE Malaysia working hand in hand with our Beauty Consultants making a positive difference in the lives of the single mothers by giving them a makeover session.
Read also: Mary Kay Selected as a “Top 5 Global Skin Care Brand”
