With the objective of bringing A Smile for Every Child, toy company Mattel will be collaborating with e-commerce platform Shopee to send out toys worth up to RM100,000 as both companies look to address the need to uplift the spirits of underprivileged children during these turbulent times.
Pledging one toy for every order made via selected stores, Mattel and Shopee, as well as NGOs Dignity for Children Foundation and the Childhood Cancer Caring Society of Kuala Lumpur (CARES), are partnering on a special campaign called Happy Playcation taking place from 1 till 3 September 2021.
The participating stores are the Mattel, Barbie, Hot Wheels and Fisher-Price official stores on Shopee. To further encourage Malaysians to support the campaign, Mattel will offer up to 30% off on its toys during the campaign period.
The Happy Playcation campaign will stream Shopee Live sessions to showcase how Malaysians can assist in bringing a smile to a child in need. The first Shopee Live guest session was held on 27 August at 3PM, which featured a guest speaker from the Dignity for Children Foundation. The next session on 1 September at 8.30PM will host guest speakers from CARES, who will further highlight how this campaign will bring cheer to the children. Exciting giveaways and an unboxing session of Mattel toys will also take place.
The Happy Playcation campaign is also launched in collaboration with Shopee Mum’s Club, a one-stop shop for all mothers’ needs for their child. The club shares the same aspirations of bringing happiness to a child, even beyond a mother’s own. Happy Playcation will be handing out exclusive vouchers to club members to encourage participation of the campaign among the community of mothers.
This campaign is part of Shopee’s #ShopeeGivesBack movement, which is aimed at creating awareness and driving donations for various charitable organisations, as well as coincides with Shopee’s 9.9 Super Shopping Day which has something in-store for all its users and is currently taking place till 9 September.
To learn more about Mattel’s Happy Playcation campaign, visit shopee.com.my/m/mattel-happy-playcation.
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