Rexona has launched their #RexonaMoveForGood campaign happening from 1st August – 31st August to inspire Malaysians to support local disabled communities through the power of movement.
Through this campaign, Rexona hopes to transform the lives of this community by rallying Malaysians to move more while staying safe at home. Rexona pledges up to RM50,000 to 3 local NGOs, i.e. Persatuan Orang Cacat Malaysia, Independent Living & Training Centre Malaysia and Special Olympics Selangor, where Rexona will be donating RM10 for every workout or dance video uploaded to Facebook and Instagram with the #RexonaMoveForGood hashtag.
These 3 NGOs, while different in nature, all share the same values and beliefs as Rexona does, which is to improve the lives of those afflicted with the inability to move freely and to inspire confidence by using movement to achieve positive outcomes, no matter the adversity.
As the lives of the local disabled community grow increasingly difficult due to the pandemic, the vulnerabilities and barriers faced by this community grow increasingly apparent. While the #KitaJagaKita and the #BenderaPutih initiatives are helping everyday Malaysians battle the consequences of COVID-19, #RexonaMoveForGood campaign is specifically looking to help the local disabled community to keep moving in spite of their physical limitations. This campaign will ensure that the members of this community are provided with various items to aid everyday movement such as special wheelchairs, customised prosthetics and special sporting equipment, amongst others.
To pledge your support for the local disabled community, post a workout or dance video on Instagram or Facebook with the hashtag #RexonaMoveForGood and Rexona will donate RM10 for every video uploaded.
For more information and regular updates about the #RexonaMoveForGood campaign, follow Rexona on Facebook and Instagram.
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