SK-II Inspires Malaysian Women to “Dream Big”

The first Global Dreams Index Survey conducted by the skincare brand SK-II uncovered that half of the world’s female population have given up on dreams and are not satisfied with their current lives. The sentiment in Asia was even more alarming with women becoming less satisfied with their lives as they grow older.

The results have inspired SK II to create a heartwarming “Dream Again | SK-II #changedestiny” film. The brands have invited children partnered with local personalities including singer & songwriter Yuna, actors Awal Ashaari and Aaron Aziz, Youtuber Jinnyboy, beauty queen Soo Wincci and SEA Games gold medalist gymnast Faran Ann Abdul Hadi to inspire Malaysians to “Dream Big” through the film – a social experiment featuring children who are still full of dreams as surprise counselors for dreamless adults.

The film revealed how societal limitations and feelings of low self-esteem are preventing many women from pursuing their dreams. Interviewees voice how they drifted away from childhood dreams as they grew up and life responsibilities become more demanding. At the end of the film’s experiment, the so-called “adult expert” is revealed as a cover for little girls hidden behind cameras and earpieces. The dramatic unveil puts the women face-to-face with smiling children who remind them, in simple yet powerful words of encouragement, to never give up on dreams!

#DREAMAGAIN #CHANGEDESTINY

Read also: Too Young? Too Old? POND’S Inspires Women to Go Beyond Age Limits to Become Their Best Selves