ANTA Malaysia officially launched its first-ever ANTA Superstore at 1 Utama Shopping Centre, marking a major milestone for the global sportswear brand. To celebrate, ANTA hosted the ANTA Sports Carnival, a five-day interactive event from 12 to 16 February at the mall’s Oval Concourse, promising action-packed fun for all ages.
The carnival offered a variety of sports-themed activities, workshops, and product showcases designed to inspire an active lifestyle. “The launch of Malaysia’s first ANTA Superstore wasn’t just about opening a store—it was about igniting a movement,” said Ms. Pang Sook Fong, General Manager of ANTA Malaysia. “Through the ANTA Sports Carnival, we wanted to connect with the community and showcase how our performance-driven sportswear empowers movement.”
One of the highlights of the carnival was an immersive time tunnel, where visitors explored ANTA’s legacy of sportswear innovation. A key feature was the exclusive ANTA x Kyrie Irving signature line, designed in collaboration with NBA star Kyrie Irving, ANTA’s Global Ambassador and Chief Creative Officer. Attendees experienced the latest high-performance gear through on-site shoe trials and interactive challenges.
Visitors tested their speed in the Running Zone, featuring the ANTA C202 6 marathon shoe and the ANTA MEN PG7 Journey Running Shoes for everyday comfort. The carnival also featured agility tests, a free-throw basketball court, and reaction challenges to engage sports enthusiasts of all levels. Families also explored ANTA Kids, offering durable and stylish activewear for young athletes.
Spanning 6,303 square feet, the new ANTA Superstore at LG306, 1 Utama Shopping Centre is a one-stop destination for fitness enthusiasts and fashion-forward consumers. The store offered a wide range of high-performance activewear, sports accessories, and exclusive collaborations, including the much-anticipated ANTA x Kyrie Irving collection.
Although the carnival has ended, shoppers can still visit the ANTA Superstore at LG306, 1 Utama (New Wing) to explore the latest collections. For updates and promotions, visit my.anta.com or follow @antamalaysia on Instagram and @ANTAMalaysiaOfficial on Facebook.
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