Monki takes community co-creation one step further and launches two new social shopping initiatives – live stream shopping and a digital community.
The Scandinavian fashion brand will launch live shopping on its website monki.com. Fans of #monkistyle will now be able to get a real-time shopping experience where they can interact with the person streaming and other customers, as well as shop the products seen live. All without having to leave the stream.
As a part of the brand’s goal to stay at the forefront of social shopping and community engagement, Monki will also launch a new digital community called Monkisphere. The community, which will go live as a beta version, is a place where members can ask and answer questions as well as share knowledge with each other in a community chat on monki.com. Monkisphere also enables people who want to engage further with the community, to rate, review and style the latest Monki fashion.
“We are very excited about pioneering live shopping on our website and launching a new community platform. Monki has a long history of co-creating with its community and with these new initiatives we want to take community co-creation one step further”, says Eleonore Nygårds, Editor in Chief at Monki.
The first live stream is planned to go live in autumn 2019. The first beta version of Monkisphere launched on the beginning of October. Both initiatives will be available on monki.com.
Read more: Monki x Selam Fessahaye AW 2019 Collection
