Celebrating its 70th anniversary this year since its launch in 1949, Onitsuka Tiger continues to appeal to fashionistas around the world with a contemporary collection that combines fashion and sports, and heritage and innovation.
On July 3, 2019, Onitsuka Tiger celebrated its 70th anniversary and announced a special collaboration with seven designers, popular in Japan and abroad. The fifth stage, to be launched on October 21, is a collaboration with Kathleen Hanhee Kye, the creative director of KYE, a brand highly rated by celebrities all over the world.
For the shoes, Kay updates the “GSM™” which is inspired by vintage tennis shoes and named after the abbreviation of ”Game, Set, Match”. The style is characterized by its use of bold black and white color-blocking representing night and day, a fastener at the instep areas to match the apparel, and contrasting white stitching.
On the apparel, a motif inspired by a shining star in the night sky in white is emblazoned over a black base. The white and red lines on the side give a sporty impression. For the track top, a KYE original charm is combined with a pull tab with an engraved Onitsuka Tiger logo on the fastener. On the wide-silhouette track pants, a large, impactful star motif is arranged on the back.
The collection will be featured in Onitsuka Tiger KLCC and Midvalley stores from October 21. Visit here for more information.
