ZALORA, Asia’s online fashion destination, and Jovian Mandagie unveiled an exclusive Raya collection during a private showcase event held at the Glasshouse at Seputeh.
The Jovian Mandagie for ZALORA, presented by Lux, featured 40 looks which incorporated hints of one of the most iconic royals of the 20th century, Grace Kelly,which were exclusively scented with the long lasting fine fragrance of Lux Magical Spell.
“We are delighted to launch the Jovian Mandagie for ZALORA 2016 Raya collection presented by Lux, and this year marks the fourth year we are collaborating with Jovian. ZALORA always strives to put in the outmost effort in bringing the latest and best Raya fashion to the doorstep of every Malaysian and Jovian has been a great partner in fulfilling this objective”
– Giulio Xiloyannis, Managing Director of ZALORA Malaysia
Embodying the classic personality of the Hollywood actress-turned-Princess of Monaco, this year’s collection strives to showcase her unique and glamorous personality in to every component of Jovian’s latest Ready-To-Wear collection. Standing out from previous collections, the pieces in the 2016 collection possess a distinctive royal touch which is achieved through the use of rich and soft color shades, presenting an overall luxurious vibe.
The intense 8 hours long lasting fine fragrance of Lux Magical Spell gives an added touch of boldness to the classy and elegant design of Jovian Mandagie Raya Collection. There is the unmistakable Jovian Mandagie flair in the Jovian Mandagie for ZALORA 2016 collection which bridges feminine silhouettes of the 1950’s era with modern fabrics and elements.
The collection is made up by a mixture of textured fabrics, plush crepe, light-weight chiffon, jacquard and imperial brocade elements which are delicately accented with crystal beads, radiant semi-precious stones, bugles, salt dough and glass beads.
“Grace Kelly captured my attention for this year’s theme and this collaborative collection is about beauty, femininity and the other side of life of our favorite fashion icon that is still remembered until today; every design that was made is catered for all the women of all ages to identify with the sophistication and grace of an bygone era.
I have always been inspired by beautiful women and with this concept this year, it aspires me to give every lady a little touch of Grace Kelly.”
– Jovian Mandagie
Ultimately, the Lux Magical Spell fragrance which scents each and every piece of the Jovian Mandagie for ZALORA 2016 Raya collection, heightens the latest collection by enhancing the elegance and boldness of women who wears them, empowering their inner confidence with a long-lasting, fresh scent.
“We are excited to be part of the Jovian Mandagie for ZALORA Raya Collection. Lux wants every women out there to stand out with confidence and feel alluringly beautiful wherever she goes. The classy and elegant design of the Raya Collection embodies the bold and glamorous feel that Lux Magical Spell brings after each indulgent shower that brings out the confidence in a woman. Together, it provides the perfect inspiration and represents the epitome of a Lux woman – bold, sensual, elegant and confident. Now women can look forward to wearing Jovian Mandagie’s exclusive and scented Raya collection and feel alluringly beautiful and confident wherever she goes.”
– Vincent Chong, Marketing Director of Unilever Malaysia Holdings Sdn Bhd
This collection is made especially for every woman who wants to look feminine, luxe, and with a unique royal charm that Grace Kelly herself would approve of.
Catered exclusively for this Raya season, the price for this collection ranges from RM320 to RM590. The Jovian Mandagie for ZALORA collection, presented to you by Lux, will be available on ZALORA.com.my, the ZALORA mobile app, and in Jovian stores in June.
