Guardian Malaysia has unveiled details of its upcoming Guardian Outstanding Brands Award 2017 (OBA) starting on 1st September to 27th September yesterday. The highly popular annual award for health and beauty brands will be the 17th edition.
The annual Outstanding Brands Award, first introduced by Guardian Malaysia in 2000, focuses on connecting its millions of shoppers to all its business partners and brand owners, by having the shoppers vote for the most outstanding brand.
Ms Christina Low, Marketing Director of Guardian Health and Beauty Sdn Bhd said: “The Outstanding Brands Award is our way of celebrating with our business partners and giving recognition to brand excellence.”
“Needless to say, the Award has also evolved in keeping with changes in lifestyle, spending and shoppers’ trends. This year, the OBA will be conducted entirely in digital format. This means, all voting will be done online,” she added.
For Guardian Outstanding Brands Award 2017, a total of 200 brands will be vying for 60 categories ranging from hair care, face care, cosmetics, hygiene, supplements, medication, mother and child products, and many more. There will be one most preferred brand award for each category.
Guardian shoppers who submit their votes will stand a chance to win one of the 50 prizes, totalling to RM25,000 in Guardian vouchers. The prizes are as follows:
- Five (5) grand prize of RM1,500 each
- Five (5) first prize of RM1,000 each
- Fifteen (15) second prize of RM500 each, and
- Twenty-five (25) consolation prize of RM200 each.
“What we have created is a simple, easy and customised voting platform. At the same time, the sets of questionnaire would enable both Guardian and our partners to better understand brand preference behaviour, as well as give us an insight into demographics and segmentation of shoppers,” said Christina.
To be eligible to cast your votes, all you have to do is spend at least RM10 at any Guardian stores or online. Then log on to http://m.me/GuardianOBA or scan the QR code provided to vote. Voting can be done anytime between 1 September and 27
September 2017.
The contest is open to those aged 18 and above. As proof of purchase, you must keep the original Guardian receipt which contains the tax invoice number, store code number, date of purchase and purchase amount.
For more information and full details of the OBA and contest, please visit www.guardian.com.my.
Read also: Guardian Malaysia’s 50th Anniversary Goal: Be the BEST FRIEND FOREVER with Customers
