Snatch thieves are becoming rampant by the minute and since there are no strict laws against these thieves, they walk away with minor convictions while the victims’ trauma will stay in their minds forever. Ash Be Nimble, local sportswear brand wondered if there was anyway they might help bring about justice for those who have been victimized by this rampant act.
Enter the Handbag Dyetenator.
It looks like a normal handbag accessory that comes in numerous colours to match your handbag but what’s inside packs quite a punch. Via an SMS sent by any phone, the Dyetonator can be remotely detonated, releasing colored dye and a smoke flare, marking the thief even when they’ve escaped from the crime scene. That way, it helps the law enforcement to track the thieves.
For the project, Ash Be Nimble also collaborated with the National Council of Women’s Organizations Malaysia (NCWO) to call for tougher laws on snatch thieves. “We’ve always believe in empowering women and going the extra mile. We hope that the Handbag Dyetonator will act as a deterrent to snatch thieves,” says Hui Mathews, founder of Ash Be Nimble.
Watch how it works below.
So sign the petition at www.handbagdyetonator.com for stricter laws on snatch thefts to make the streets a safer place.
Source: www.ogilvy.com
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