TripAdvisor findings unveiled that Asian women are in the driver’s seat for the travel decision making.
Half of the Asian women made all the travel planning and booking decisions, and 83% personally contributed to the costs of their holidays, with 27% of them funding the entire holiday – paying for themselves as well as for those they travelled with. Only 13% let their significant other pay for their holiday.
The results was derived from Tripadvisor‘s findings, launched in conjunction with International Women’s Day, based on responses from over 2,800 female travellers across Asia, including Singapore, Thailand, Malaysia, Indonesia, China, India and Japan.
Here are some other key highlights of the findings:
1. One in three (33%) Asian female travelers say travel has changed the way they think and the way they live their lives.
- 46% of Chinese women feel liberated when they travel, while 42% of Japanese women say travel makes them feel bold, giving them a sense of adventure;
- 46% of Indian and 36% of Indonesian women say travel gave them more self-confidence;
- 40% of Singaporean women say travel makes them appreciate home more.
2. Nature, food and culture top on Asian female travelers’ list
- ‘Nature’ (65%), ‘good food and restaurants’ (61%) and ‘arts, history and cultural attractions’ (56%) are amongst the top three things that guide the Asian female traveller in her travel planning;
- 48% of Asian female travellers are also influenced by beautiful beaches and islands. Just 30% of them say that they are influenced by good ol’ shopping.
3. Asian female travelers are led by deals and what reviews say
- 78% of Asian female travellers are swayed by great deals or low prices on both flights and accommodation;
- 69% of Asian women are influenced by user reviews on sites like TripAdvisor;
- Half of Malaysian women are influenced by promotional travel packages, while 42% of Japanese women are influenced by frequent flyer miles and loyalty programmes.
4. Asian female travelers like solo traveling but are cautious
- 73% of Asian female travelers say solo traveling gave them a sense of freedom, 43% say going alone made for a less stressful travel experience, and 34% say they liked the challenge of stepping out of their comfort zone;
- Women in Japan are the most independent with one in five (20%) who reported travelling alone on their last trip;
- Safety is top of mind for Asian solo female travellers with 69% who say they avoid going out late at night, avoid quiet streets (56%) and avoid wearing expensive items (37%);
- 43% percent of Chinese women have a habit of messaging someone on their mobile phone to tell them where they are as a precaution.
5. Japan, Thailand and Australia top the list
- The top 3 destinations Asian female travellers are planning to go to in 2016 are all within the Asia Pacific region – Japan, Thailand and Australia;
- For those looking to travel long-haul, the United States was their preferred destination.
Source: PRNewswire
