The travel and lifestyle brand, TUMI, has launched the latest Unpack Tomorrow campaign featuring Reneé Rapp, a singer-songwriter and actress. The campaign aims to celebrate the reimagined Voyageur collection and highlight the importance of reliable travel products in an unpredictable world. Reneé’s journey is showcased in a series of videos directed by Todd Tourso, which illustrate how she brings TUMI with her wherever she goes.
The relaunch of TUMI’s women’s Voyageur collection is featured in the films, which incorporate recycled materials in their core designs. TUMI continues to position itself at the forefront of the nomadic travel movement through this campaign.
The Spring 2023 Voyageur collection by TUMI has been redesigned to cater to stylish professionals. The collection features ultramodern shapes and sizes made from recycled components for enhanced durability and sustainability. The designs come in new seasonal colours such as Lilac, Fog, Mist, and multicolour Swallowtail Print.
With a redesign that focuses on versatility and enhanced functionality, TUMI introduces key styles in on-trend nylon materials. These include the Valetta Tote available in three sizes, while the Adelaide Hobo Crossbody and Loha Slim Hip Bag come in six colours.
The collection also includes a redesigned Celina Backpack, Malta Duffel/Backpack, and Kileen Convertible Sling, all with useful features like water-resistant lining and straps for yoga mats. The collection boasts of modern gunmetal hardware, elevated caviar leather trim, TUMI+ functionality on the exterior and interior of each piece, and an iconic monogrammable, detachable leather charm.
The collection is completed with a range of small leather goods and accessories that can be further enhanced with TUMI+ accessories like the Charm Pouch, Small Organizer, and Modular Accessory Pouch. Three innovative 19 Degree carry-on styles in seasonal Lilac, Mist, and Coral perfectly match the Voyageur styles for unmatched convenience throughout her journey.
For more about TUMI, visit www.TUMI.com.
Read also: Samsonite and New Balance Collabrate to Launch an Exclusive Collection for Modern Traveller
