Coach, the renowned New York fashion house, has ventured beyond fashion into the hospitality industry with the grand opening of The Coach Restaurant and Coach Coffee Shop at Grand Indonesia Mall, Jakarta. This marks a significant milestone for the brand, signifying their exploration of new avenues to connect with customers through unique experiences.
Inspired by the vibrant spirit of New York City, The Coach Restaurant offers a reimagined classic steakhouse experience. Guests can indulge in iconic New York dishes like strip steak, lamb chops, and shrimp cocktail, savoring the essence of the Big Apple in a stylish setting. The restaurant’s design incorporates subtle nods to Coach’s heritage, creating a cohesive brand experience.
Next door, the Coach Coffee Shop reimagines the classic New York diner with a modern twist. Featuring a captivating New York cityscape mural, the shop offers delectable diner staples like pizza and soft serve, alongside an invigorating coffee selection. The introduction of Lil Miss Jo, the shop’s adorable coffee cup mascot, adds a touch of whimsy and embodies the city’s energetic spirit.
The grand opening was a star-studded event, featuring a line-up of celebrities, including Korean actor and musician, Kang Min-hyuk, Indonesia celebrities like Luna Maya, Angga Yunanda, Afgan and Chelsea Islan, and celebrities from South-East Asia including Blue Pongtiwat, Hakken, ALVN, Anna Jobling, Alex Ho, Glenn Yong, Carrie Wong, amongst others. Guests enjoyed iconic New York bites and canapés while witnessing a spectacular projection mapping show on the restaurant’s facade. The evening concluded with a memorable performance by the renowned Indonesian band, Maliq & D’Essentials.
The Coach Restaurant and Coach Coffee Shop are located at Grand Indonesia, West Mall G Floor. The Coach Coffee Shop operates daily from 10:00 am to 10:00 pm. For further information, visit id.coach.com/thecoachrestaurant.
