Dunkin’ Donuts has been on a first-name basis with its fans around the world, many of whom naturally and affectionately refer to the brand simply as “Dunkin’.” In recognition of this relationship, and as one of many steps to transform itself into a premier beverage-led, on-the-go brand, the company revealed its new brand identity as “Dunkin’” in Malaysia, aligning with Dunkin’ U.S.’s official rebranding in 2018. In conjunction with the rebranding, Golden Donuts Sdn. Bhd., the franchisee for Dunkin’ in Malaysia, launched its new outlet in Suria KLCC, the first in Malaysia to carry the Dunkin’ brand and revamped ‘360 store design’ concept.
The new branding conveys the company’s commitment to energising guests around the world through great-tasting coffee and donuts, while embracing Dunkin’s heritage by retaining its familiar pink and orange colours, and iconic font, introduced in 1973. Beginning in November 2019, the new branding will appear on in-store packaging, as well as the brand’s advertising, website and social channels in Malaysia. Going forward, the new “Dunkin’” logo will also be featured on exterior and interior signages on all new and remodelled stores.
In line with the brand’s coffee and beverage-forward strategy, Golden Donuts will progressively expand its Dunkin’ beverage menu, including further development of its espresso range. Some of the recent additions include Flat White and Caramel Macchiato, which will be available at all Dunkin’ outlets nationwide from 8 th November onwards. Golden Donuts will also channel its efforts into building Dunkin’s coffee credentials by educating guests about its coffee quality and heritage, which goes back nearly 70 years. In addition to expanding its in-store business, Golden Donuts will also expand the Dunkin’ brand presence through food delivery and e-commerce platforms.
As part of its CSR initiative, Golden Donuts will be contributing all proceeds from the Suria KLCC store’s a la carte coffee sales in November 2019 to OrphanCare, in aid of underprivileged children.
To further drive Dunkin’s coffee offerings and build a daily ritual among coffee lovers, there will be a nationwide Dunkin’ Coffee Hour from 8th to 30thNovember 2019, with half-priced coffee beverages available at all Dunkin’ Malaysia outlets (except Dunkin’ Malaysia airport outlets) from morning to 2pm daily.
For more details, visit www.dunkindonuts.com.my or connect to www.facebook.com/dunkin.malaysia.
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