Strongbow, the world’s leading cider brand has recently launched a new leisure drink for Malaysian – Apple Ciders Dark Fruit which combines crisp apple notes with the freshness of blackcurrants, with 4.5% alcohol per volume (ABV).
The brand created in partnership with marketing communications company, Ogilvy & Mather Malaysia, the film ‘Strongbow Nature Remix Lab presents: Dark Fruit Lights The Night’ illustrates how every sip of Strongbow Apple Ciders Dark Fruit enables Malaysians to enjoy the sunset, regardless of day or night.
The 1-minute film captured in Kuala Lumpur depicts a collaboration with eight young Malaysians who helped to power a circular shaped structure using solar panels, representing the dusk of sun at a rooftop. The film ends with the installation being fully lit that evening, with young Malaysians savouring the sunset they normally miss, whilst enjoying the new Strongbow variant.
The Strongbow Apple Ciders Dark Fruit is best enjoyed over ice after a long day of work. It is available in all major hypermarkets, supermarkets and bars, pubs and restaurants.
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