Speculation and rumors have finally come to an end! Last night, H&M has officially revealed its next exclusive designer collaboration with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike. The collaboration collection – ERDEM x H&M will be available on November 2 this year.
For H&M, Erdem has designed a brand-new collection for women and, for the first time ever, a collection for men. Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes. For ERDEM x H&M he’ll reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.
H&M is inviting the visionary film maker Baz Luhrmann to helm the directing of the story of the collection to life through his unique storytelling. “For me fashion is always about more than just clothing, it is a form of expression – a stand-alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” says Baz Luhrmann.
Ahead of the exciting launch, H&M gave fans a sneak peek of the ERDEM x H&M collection in the teaser film directed by Baz Luhrmann.
Feature video: H&M Youtube Channel
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