Lancôme has set the tone for a dazzling Lunar New Year celebration in 2025, blending art, tradition, and innovation into a truly memorable experience. Marking its 90th anniversary, the luxury beauty brand unveiled its highly anticipated festivities at Pavilion Kuala Lumpur on January 13, featuring a stunning collaboration with renowned contemporary artist Cai Guo-Qiang.
At the heart of the celebration is Paris Rose, a masterpiece created using Cai’s signature coloured gunpowder technique and his pioneering AI model, cAI. This bold and vibrant artwork, infused with themes of renewal and vitality, perfectly complements the campaign’s theme, “Ignite the Power of the Rose”.
The Pavilion podium radiated with hues of pink and cutting-edge design, marrying Lancôme’s timeless elegance with Lunar New Year symbolism. Visitors were immersed in the Blooming Trail Customer Journey, an interactive experience featuring:
- Photo Wall: Snap Insta-worthy moments against Lancôme’s elegant rose backdrop.
- Plinko Game: A chance to win exciting prizes for a prosperous start to the year.
- Wishing Poles: Share your aspirations for 2025 in this heartfelt activity.
- Beauty Tech Consultations: Personalized skincare advice from experts, along with exclusive gifts.
Adding glamour to the event were Singaporean Mediacorp stars Rebecca Lim, He Ying Ying, and Ayden Sng, who brought a touch of star power to this festive celebration. Local sensations Kuan’s siblings – Jestinna, Ms. Kuan, and Perry Kuan also captivated the audience with a performance of their latest Chinese New Year tracks.
Lancôme’s Chinese New Year Podium
From January 8 to February 16, 2025, Lancôme’s Chinese New Year podium offers weekend-only treats for those spending RM368 or more, including:
- Lunar Nail Art: Festive nail designs available on selected dates.
- New Year Portraits: Capture the spirit of the season with professional photography sessions.
Join Lancôme at Pavilion Kuala Lumpur and ignite the power of the rose this Lunar New Year!
Read also: Lancôme Celebrates 90 Years with Parisian Rose & AI Art for 2025 New Year
