This Lunar New Year, Levi’s brings a fresh and festive twist to its iconic denim styles, blending the rich traditions of the Chinese zodiac with American craftsmanship. Celebrating the Year of the Snake, the brand’s 2025 collection is designed to inspire confidence with bold statements that make effortless style attainable.
At the heart of the collection are 24K gold-plated buttons and golden selvage, adding a touch of prosperity and good fortune to classic Levi’s denim. A unique custom logo and a snake-patterned leather patch honour 2025’s zodiac animal, infusing the designs with elegance and a hint of mystery.
For men, the collection includes timeless pieces such as the classic denim jacket, red hoodie, and Levi’s 502 Standard Tapered Jeans, all accented with golden buttons. Women can enjoy reimagined denim styles, from a short sleeve trucker jacket and regular tees to Levi’s Ribcage Bell Jeans and uniquely cut fishtail skirts, offering both comfort and elegance.
Exclusive Lunar New Year Gift: Limited-Edition Keychain by PHYN STUDIO
Adding excitement to the festivities, Levi’s has teamed up with local artist PHYN STUDIO for a limited-edition keychain made from upcycled Levi’s® denim. Available exclusively to Red Tab Members with purchases over RM599 at Levi’s Mid Valley, these handcrafted keychains embody the spirit of renewal and positive transformation, offering a meaningful symbol for the Year of the Snake.
Available now at Levi’s stores nationwide and on levi.com.my, the Levi’s Lunar New Year 2025 collection is a stylish and festive way to kick off the new year.
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