This Chinese New Year, MAGGI continues to celebrate the unsung heroes of Malaysian kitchens – the dedicated cooks who preserve family traditions through food. In its second edition of The Heart & Soul of Chinese New Year campaign, MAGGI recognises the passion behind every home-cooked festive meal.
As part of the campaign, Malaysians are encouraged to express gratitude to their family cooks through the #CelebrationOfCooks contest on Instagram and TikTok that runs until 15 February 2025. Seventy winners will receive a Cosmic Cookware Galaxy Trio set worth over RM400.
Additionally, MAGGI is introducing modernised festive recipes, blending tradition with convenience, and launching a nationwide e-Ang Pao contest with RM300,000 in prizes.
For more details, visit www.maggi.my.
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