Pestle & Mortar Clothing (PMC) kicked off the Year of the Snake in style with their standout Chinese New Year collection, “Gen Snake”. Launching on January 9th, the collection was a bold celebration of transformation, resilience, and heritage. The festive buzz peaked on January 18th at PMC KL in APW Bangsar, where the brand hosted an epic launch event blending tradition and streetwear culture.
“Gen Snake” paid homage to the snake’s symbolism—growth, wisdom, and adaptability—through bold designs and intricate storytelling. Vintage washes, snake motifs, and streetwear cuts reimagined shared memories across generations, creating pieces like the Rebirth Stone Washed Tee, Prickling Heat Tee, and the Snake Scale Bowling Tee.
Hugh Koh, PMC’s Co-Founder, explained, “The Year of the Snake represents growth and transformation. Through ‘Gen Snake,’ we told a story of resilience and staying authentic while embracing change.” The launch event featured a vibrant lion dance, live tunes from Hao You, and collaborative refreshments, embodying PMC’s community spirit.
PMC’s “Gen Snake” collection united heritage with contemporary streetwear, proving reinvention is timeless. Ready to transform your wardrobe? Explore the full collection of “Gen Snake” at PMC KL at APW Bangsar or shop online at pestlemortarclothing.com.
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 kicked off the Year of the Snake in style with their standout Chinese New Year (CNY) collection, “Gen Snake"){kind=link}