SHOPLOOOH welcomed the festive season with the launch of its Chinese New Year 2025 Collection, blending tradition with contemporary fashion. Held in Kuala Lumpur, the exclusive event brought together celebrities, influencers, media representatives, and business partners to celebrate the brand’s unique take on Chinese heritage. Notable guests included Koe Yeet, Shi Qi (Qiwiie), and host Ke Qing, adding charm and energy to the occasion.
The collection draws inspiration from the beauty of spring and the phrase “birds singing and flowers blooming”, symbolising renewal and prosperity. SHOPLOOOH’s creative team combined traditional elements with modern aesthetics, resulting in versatile pieces perfect for both festive celebrations and everyday wear.
Key design highlights include:
- Hand-Drawn Floral Motifs: Inspired by traditional blue and white porcelain, featuring orchids and chrysanthemums to symbolize prosperity and renewal.
- Modern Chinese Elements: Denim with intricate Chinese knot details and semi-sheer fabrics, adding depth and sophistication.
- Contemporary Qipao: A fresh take on the classic qipao, blending timeless elegance with modern practicality.
The event featured a two-part fashion show showcasing the versatility of the collection. The first round focused on casual, everyday looks, offering understated festive fashion. The second round featured bold, colourful outfits with statement accessories, highlighting how festive wear can be both stylish and practical.
Each look demonstrated how the collection caters to a wide range of occasions, ensuring women feel confident and stylish throughout the festive season.
SHOPLOOOH’s Chinese New Year 2025 Collection is available at physical outlets in Mid Valley Megamall KL, Sunway Velocity Mall, Sunway Pyramid Mall, Mid Valley Southkey JB, and Batu Pahat Old Street. The collection is also available online at shoploooh.com.
Read also: SANDRO’s 2025 Lunar New Year Capsule Collection: A Parisian Ode to the Year of the Snake
