Tiger Beer kicked off its Lunar New Year celebrations with the bold ‘Together We Roar’ campaign at Pavilion Bukit Jalil’s Piazza. Running until 12 January 2025, the festive hub, aptly named ‘Tiger Town,’ invites visitors to embrace courage and connection through live music, interactive activities, and exclusive merchandise.
Highlights include performances by 3P and Jeryl Lee, and collaborative crafts with Tǎng Píng Live Café Bar. Visitors can also test their teamwork in fun challenges to win Tiger-themed goodies.
Adding flair, Tiger unveiled its Tiger x atmos x ButNotReally streetwear collection—a bold fusion of Asian heritage and modern creativity, now available at atmos stores nationwide.
Join the celebration digitally by using Tiger’s ‘Add Yours’ Instagram template for a chance to win an NFC pendant by Zero Degrees Jewelry, commemorating special moments with your pack.
Tiger Beer encourages responsible consumption. For more, visit tigercny.tigerbeer.com.
Read also: Prosperous 2025 Chinese New Year Menus to Try in Kuala Lumpur
