The Estée Lauder Companies has officially kicked off the holiday season with its “Gifts of Wonder” pop-up at The Exchange TRX in Kuala Lumpur. Running from November 6 to November 19, this festive experience offers a luxurious dive into beauty, self-care, and thoughtful gifting with exclusive treats and interactive activities.
Designed to mesmerize, the pop-up features vibrant red and gold décor that leads visitors through dedicated areas for iconic brands like Estée Lauder, Tom Ford Beauty, Jo Malone London, Bobbi Brown, MAC Cosmetics, and La Mer. Each brand station allows shoppers to scan QR codes for access to exclusive experiences, mini beauty challenges, and complimentary samples.
The gifting experience takes center stage, with personalized services such as a luxury gift-wrapping station that includes wax-seal embellishments and the option for a handwritten note crafted by a calligraphy artist. The highlight for many was the “Gift-to-Go” bar, where visitors can curate a custom set of three beauty products at 25% off, making it easy to find the perfect gift or personal treat.
Adding a playful touch, a Gashapon machine offers a chance to win additional beauty rewards, while complimentary popcorn adds a cozy holiday vibe for weekend shoppers. The Gifts of Wonder pop-up also hosts beauty masterclasses on weekends, where experts share beauty tips and unveil exclusive offers.
Located at the Central Concourse, Ground Level of The Exchange TRX, the Gifts of Wonder pop-up is open daily from 10AM to 10PM. Shoppers are invited to capture their festive moments, tagging #MYGiftsOfWonder, and join a season of beauty and luxury that celebrates the art of giving in style.
All pictures courtesy of The Estée Lauder Companies.
