The ninth instalment of #ZALORAYA2023, the highly-anticipated modest-wear fashion presentation, unfolded in a fresh new way. Embracing the magic of new beginnings, ZALORA introduced the “House of ZALORAYA” Popup at The Starhill, from March 8th to March 12th, brought together all of ZALORA’s Raya designers to showcase their collections in a setting that encapsulates all the festivities – with bolder colours, intricate craftsmanship and contemporary designs that makes your Hari Raya extra bergaya.
The spectacle showcased Malaysia’s sought-after homegrown brands and designers such as Syomirizwa Gupta, Maslea, Yadotsa, TAS by Tom Abang Saufi, nh by Nurita Harith, AliaB by Alia Bastamam and Afiq M alongside ZALORA’s very own Lubna and ZALIA on the runway.
For those who have missed the popup, you can check out these seasonal modest wear designs and accessories from designer exclusives and ZALORA’s private label brands, on the ZALORA online platform in Malaysia and Singapore.
In addition to the local brands, customers will also be delighted by footwear and accessories by adidas, Aldo, and Call It Spring. This concerted effort to connect the local assortment with well-loved and reputable international brands demonstrate the evolution of ZALORAYA from being a festive season highlight to an all-encompassing modest wear spotlight.
All of the #ZALORAYA2023 collections are available for purchase at zalora.com.my/hari-raya on desktop and mobile web, or ZALORA in-app. For more information, visit zalora.com.my or @zaloramy on Instagram.
Read also: ZALORA Reignites Nostalgia and Sentimentality With #ZALORAYA2022 Campaign
