Alcon, one of the world’s leading eye care companies, introduced its latest monthly disposable contact lenses, the AIR OPTIX® plus HydraGlyde® in the Malaysian market at a media launch yesterday. By combining two leading technologies, SmartShield™ Technology and HydraGlyde® Moisture Matrix, the AIR OPTIX® plus HydraGlyde® contact lenses are designed for contact lens wearers who wish to have comfortable and clear vision throughout the entire month of wear.
The SmartShield™ Technology is a proprietary technology only available on AIR OPTIX® contact lenses, is able to create an ultra-thin protective layer on the lens’ outer surface that shields the contact lens wearer from the protein and lipid (oil) deposits that cause the blurry and dryness of the contact lenses.
On the other hand, the HydraGlyde® Moisture Matrix allows users to experience a lasting moisture boost by attracting and retaining moisture on the lens. This technology envelopes the lens in moisture and provides longer-lasting hydration after 16 hours, delivering comfort for active and on-the-go individuals that want peace of mind.
The launch of the all-new AIR OPTIX® plus HydraGlyde® contact lens also saw the introduction of the #NeverSettle campaign fronted by Germaine Yeap, a 32-year old former banker turned Muay Thai fighter and stunt woman, who perfectly embodies Alcon’s emphasis on having clear vision at all times.
The story of how she maintains clear vision across all aspects of her life, from sight to career needs, is a reminder to #NeverSettle for anything less than you deserve. Germaine’s full #NeverSettle story can be found at Alcon Malaysia’s Facebook page.
AIR OPTIX® plus HydraGlyde® monthly disposable contact lenses are available across Malaysia in boxes containing 3 lenses, with a recommended selling price of RM86.90 per box (including GST). Visit facebook.com/alconmalaysia to learn more about the AIR OPTIX® family of contact lenses.
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