ZALORA, Asia’s Online Fashion Destination, will launch its #ZALORAYA2019 campaign with two events this year. Taking place on the 14th of March, the first event will see a full day of invite-only fashion presentations happening in Black Box, Publika. Meanwhile, in the adjacent White Box, will be the inaugural #ZALORAYA2019 Pop-Up – an experience which will be accessible to the public.
Fashion presentations by designer brands such as Afiq M, Nurita Harith, Syomir Izwa, Ezzati Amira, and Tom Abang Saufi are expected to excite the attending media and celebrities at the closed-door event. For the first time ever, ZALORA will also be showcasing Kylez by Syafiq Kyle – a new addition to the #ZALORAYA2019 assortment.
At the White Box, guests can look forward to getting a one-day-only ZALORA offline experience via exclusive goodies, games and activities, and purchase selected beauty and fashion brands on-the-spot. The #ZALORAYA2019 Pop-Up will also host a series of workshops throughout the day for beauty enthusiasts – with celebrity makeup artists and brands such as Aveda, The Face Shop, Laneige, Foreo, and more.
This year, #ZALORAYA2019 takes inspiration from wayang kulit as the overall campaign theme. ZALORA weaves the story of style this season through shadow play in homage to the traditional arts, and elements of it will appear throughout the activations and presentation.
For more information, visit www.zalora.com.my/women/hari-raya.
